International Toy Fair
Figurines, games, toys and every kid’s dream can be found at the American International Toy Fair, but there are no children this time. The mood in the Jacob K. Javits Convention Center is cheerful and youth driven. With exciting, innovative and of course, fun toys everywhere, even as an adult, you’ll be taken back to your childhood. This fair is one of the biggest events of the toy industry. Over very own, creator and founder of “Legions: Cory’s Quest,” Abe Toledo and art director Luis Mendoza had the pleasure of attending last year’s toy fair on Feb. 15, 2009. This year, the convention will be taking place from Feb. 14 to Feb. 17, 2010 at the Javits Center in New York City. You can look forward to seeing us again this year.
You’ll find anyone from marketing/advertising associates, inventors and designers to buyers of apparel stores, department stores, video stores and basically any type of store, looking for novel ideas. “Toy Fair is the largest international toy trade show in the Western Hemisphere where the newest and hottest products in the children's entertainment marketplace are exhibited. It is the premier meeting place for manufacturers, retailers, importers, licensors and reps from around the world.” The toy marketplace is a huge industry and those who are a part of this convention have an immense opportunity for those selling his or her ideas, games or toys. The fair has “350,000 square feet of exhibit space” and “over 20,000 attendees.” It normally includes over 1,200 displayers and 100,000 products.
One exhibitor from the 2009 Toy fair, Nick Crocey talks about his product, Gumby’s sidekick Pokey. He says,”Well nostalgia, you know what that is. It’s thinking back to a time when we were younger. Life was simpler. We’ve all grown up watching television, watching our favorite cartoon characters. Mine happens to be Gumby. And when we walk into a store and see our favorite cartoon character sitting there, something triggers inside of us. ‘We gotta have it.’ And that’s what I sell. I sell happiness and nostalgia.” He calls himself the “King of Bendables.” He also represents other nostalgic characters such as Popeye, Speed Racer, Mr. Bill, Felix the Cat.
At the convention, exhibitors just like Crocey from all around the world get the chance to display their toys and merchandise and possibly break through the business. Inventors and creators are eager to bring their products to the Toy Fair. If your business ideas can entertain adults, which seemed to be the overall atmosphere in the 2009 Toy Fair, it is a good likelihood that children will be entertained as well.
The American International Toy Fair is going into its 26th year of business. For any up and coming toy business or ones that have been around for a while, this fair is an opportunity to spread your ideas to buyers all around the country. We are truly thrilled to be a part of such a tremendous trade show. As our business excels, you can anticipate seeing “Legions: Cory’s Quest” products as a part of the conference.
By: Michele Ippolito